Go to main navigation
110 East 59th Street, 23rd Floor, New York, NY 10022

Alcohol Training Awareness Programs Benefit New York Liquor Licensees

If there is one thing New York liquor license lawyers and prosecutors for the Liquor Authority can agree on, it is this: Alcohol Training Awareness Programs (ATAP) may help your business curb alcohol-related infractions and their related costs.

Every year, it seems, liquor sellers and servers must adapt to tougher new regulations and practices aimed at reducing alcohol-related issues. For example, New York recently changed its practice to now allow under-age agents to lie about their age when investigating alcohol sales to minors.

The bottom-line benefits of ATAP training

Training employees on liquor regulations and how to handle issues like verifying customer age and recognizing intoxicated customers can help a liquor license holder in many ways, including:

  • Ensuring employees comply with state and local regulations
  • Reducing the likelihood of alcohol liability lawsuits
  • Reducing penalties for alcohol violations
  • Reducing insurance premiums
  • Improving customer service
  • Increasing staff professionalism

ATAP training is readily available

The Liquor Authority regularly conducts courses and seminars to help license holders and their employees prevent alcohol sales to minors and recognize when to stop serving customers. The Liquor Authority also certifies third-party educators who offer ATAP courses. In addition to classroom learning, some providers offer online courses.

Typically, an ATAP course covers such topics as:

  • State and local laws regarding alcohol sales and service
  • Strategies for preventing alcohol sales to minors
  • Techniques for verifying age
  • The physiological effects of alcohol on the body
  • Recognizing and developing strategies for handling intoxicated customers
  • Liability laws associated with alcohol sales and service

A complete list of courses and certified providers is available on the New York Liquor Authority website.

As the Liquor Authority states, the cost associated with training employees is far outweighed by the consequences of having an un- or inadequately trained employee sell or serve liquor to a minor or someone who is already intoxicated or impaired.

Contact us

If you need legal advice or someone to vigorously defend you against liquor law allegations, call us today at 212.521.0828 or contact us online to arrange for a free initial consultation at our Manhattan location. Our office hours are Monday through Friday, 9:00 a.m. to 5:30 p.m., and evenings by appointment.

    Review Our Firm